OUR STORY
"The doctor said he might not survive." But he was given another chance. When my son was born prematurely, I spent days in NICU learning to read monitors instead of milestones. That's when I started reading ingredient labels because this second chance couldn't be left to chance.
What I found unsettled me: products marketed for babies could still contain ingredients I didn't fully understand, complicated fragrances, and formulations that weren't always designed with my baby's sensitive skin in mind. For a baby who had already fought this hard, I wanted something better. So I started researching what actually belonged on skin still learning to protect itself.
What began as obsessive label-reading in a hospital room became PureNestra (plant-based baby care built the way I wish everything already was: transparent, dermatologist tested, microbiologically tested, formulated for skin still learning to protect itself).
Safety is not a marketing claim. It's the floor everything else is built on. My baby is healthy now. Thriving. But that fear never fully leaves you. And caring for babies in my daycare only deepened that conviction. PureNestra is what I built from it. For my son. For the babies in my daycare. And now, for yours.
— Grace, Founder
